Liz Truss, Steve Bannon and Tucker Carlson? A Look Inside the Ex- PM's Attempt for Make America Great Again

The former UK leader, kicked off the inaugural episode of her video series with a vow to unmask "malicious actors" attempting to bring down Britain, the US and Europe. She stated she would reveal how an "international network of liberal activists function to subvert popular rule and the public's choice."

"We will examine the political movement of Donald Trump and see how it can be achieved in Britain," Truss declared. "We'll be talking to the prominent voices of the Trumpist political sphere."

Prior to the program's debut, there was one particularly enthusiastic supporter. "This marks the start of a sort of revolution," stated John Solomon. His conservative Just the News will host the ex-PM's new podcasts.

Building Connections in the Maga-Verse

Compatriot supporters, featuring a advisor linked to Reform UK, have also helped her set up the her new show. Its staging is competent, if basic. Truss has amassed 10,000 subscribers in her debut week and her first episode achieved tens of thousands of views in that timeframe.

This marks a small opening, but in aligning with Solomon, Truss is being pushed into a mature right-wing media network producing and amplifying Maga talking points. Its obsessions encompass alleged censorship by the established press and a desire to remove a conspiratorial 'deep state' – a force that the ex-PM holds responsible for the swift end of her disastrous time in office.

"The platform is not well-known past the pro-Trump media sphere, but it does have credibility there, primarily thanks to John Solomon, who offers opinions on Maga platforms like the program hosted by Steve Bannon and has even interviewed the former president," said Alex Hinton, who has closely studied the Maga movement.

A Contentious Ally

Truss's attempt to import the pro-Trump media model to Britain has aligned her more closely to controversial figures such as the journalist.

He established Just the News in the wake of criticism after he was accused of pushing false stories about Joe Biden's anticorruption effort in the Ukraine, as well as controversial stories about one-time diplomat to the region.

His claims were amplified across the pro-Trump outlets, with the journalist serving as a regular guest on Sean Hannity's influential Fox News show. The former president personally promoted his stories.

He wrote the Ukraine claims in a number of opinion pieces for the political newspaper the Hill, where he had already been moved to a columnist role following internal criticism over his articles. His claims were pivotal in the then-president's request for the officials in Kyiv to probe the Biden family in 2019. This pressure resulted in articles of impeachment targeting Donald Trump. The US Senate later found not guilty the commander-in-chief.

Not long after the journalist departed the newspaper in autumn 2019, the publication revealed it was performing a review of his reporting about the Ukraine issue. It determined the journalist had cited questionable informants and said he "failed to identify important details about main Ukrainian informants, specifically the reality that they had been charged or were the subject of inquiries."

Becoming Part of the Sphere

Solomon's own media appearances are a example of the right-wing media network Truss is becoming part of. He talked about his backing of Truss's project on a broadcast he helps run on the right-wing channel, a conservative television outlet that is where you find the Maga influencer ex-Trump strategist Bannon and on which commentator Tucker Carlson also is seen. She has already spoken with Bannon on an early episode.

In linking up with this media figure, the former leader has become a niche participant in a extensive web of right-wing publications that routinely amplify each other's content.

Solomon's own podcast and Real America's Voice show have often featured individuals such as influencer Mike Benz, a political voice whose disparagement of the foreign aid agency was referenced by the X owner as justification for closing the foreign aid agency.

An International Strategy

Even though the former PM's unnatural presentation and political travails have drawn derision in Britain, certain American analysts are not discounting her attempts to rebrand as a local version of the Maga media.

"You have to take individuals such as her seriously, even if you may not want to interpret them word-for-word," commented Rob Flaherty, who worked in the Obama White House.

"It was evident how in 2024 the former president used that alternative press to spread his narrative. Without a doubt that network exports and influences conversation abroad. It looks quite apparent to me that the environment in the Britain are akin to what permitted this alternative media ecosystem to prosper in America."

Professor Alan Finlayson, said the internet-based conservative network was already having an impact in the United Kingdom.

"Digital media knows no borders," he said. "There is a certain atmosphere within which ideas travel – sometimes appearing in harsh versions and sometimes less so – but which is networked."

Hinton said the growth of the online right in the UK recently meant the "possibility to have a larger effect is considerable."

Cross-Atlantic Aspirations

"The former PM and political figure Nigel Farage not long ago spoke at the Conservative Political Action Conference, where I observed they echoed pro-Trump themes ahead of the {king of Maga|

Brittany Burnett
Brittany Burnett

A tech strategist with over 15 years in digital transformation, specializing in AI and cybersecurity solutions.